Media Mastery for Leaders

Executive Strategies in Communications

Command presence at the executive level extends beyond leadership capabilities with your teams. It's also about having the preparation and proficiency when those outside your sphere of influence come forward with questions, stories and possible pain points for you, your officers and your community. In this training, leaders will be given an extensive look into how their strengths can help chart the course for the successful survival of a news story and how they and their agency can thrive post-crisis. The course is designed with leaders in mind to ensure their skill sets complement the strategies and practical exercises presented.

Areas that will be covered in this course include:

  • Strategy session breakouts based on real-life law enforcement crisis scenarios

  • Development of strategic communication for various topics, issues and questions

  • Build out of communication benches within agencies to allow leaders to succeed with both internal and external messaging

  • On-camera practical exercises to develop proficiency and empower leaders to be in the driver's seat of the interview

Instructed by industry expert

Katie Nelson

Join us.

February 4th, 2025 in Vacaville