What's Your Story? How to tell YOUR story and change the narrative through digital and mainstream media. 

What:

9:00am-9:30am -Why? Why We Must Change the Law Enforcement Narrative 

9:30am-10:30am - Build your own news platforms: Get the Buy in NOW- How to tell stories on social media that will build your following and your credibility in your community

10:45am-12:00pm - Panel: Telling the story the community doesn’t know about.  What stories to tell, how to tell them, and the best ways to get them out to the public.  (Mental Health, Training, the Everyday effect of being an officer) (Put this out on social media and with the media)

12:00pm – Working Lunch

1:00pm-2:00pm - Panel: What does the community want to know about their police department? Understanding the needs, expectations and desires from your community to tell your story effectively to the public.

2:00pm-3:00pm – Pitching the new narrative to our own. How to get line level staff invested in changing the public’s perception of us. 

3:00pm-4:00pm - Addressing the OIS: How to handle the media, the public and the community

When: January 25, 2018

Where: DoubleTree Hilton San Diego Mission Valley

Registration: $99 *includes lunch and is limited to the first 120 people

Register HERE! 

Hotel: We have a limited number of rooms available. Please book ahead!  The room rate is $162 per night or prevailing government per diem.  Reservation information will be available soon. 

Hotel Reservations:  The reservation cutoff date is January 3, 2018.  

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