Behind the Rebrand of Rise: Women in Policing
The Women Leaders in Law Enforcement Training Symposium (WLLE) has a new name, a new look, and an even stronger commitment to empowering women in policing. Say hello to...
About the Rebrand
Why the Change?
For over two decades, WLLE has been more than a conference — it’s been a classroom, a community, and a catalyst for women in policing. Attendees have come together to connect, sharpen their skills, and walk away with new tools to lead with confidence.
As the event and its community evolved, it became clear that it was time for a name and brand that truly captured its spirit. Rise represents exactly what this space has always been about:
- Celebrating connection and community
- Inspiring leadership across every role and rank
- Providing unmatched opportunities for learning and growth
- Creating a space where women in policing can rise together
That’s why we’re proud to introduce Rise: Women in Policing Conference.
"This was the most inspirational, motivating, supportive, energetic and educational training conferences that I have ever been to."
A Community-Driven Process
A great rebrand isn't done in a vacuum. We wanted the new identity to feel authentic, inclusive, and future-focused — so we went straight to the people who know it best: our WLLE community of attendees and loyal supporters.
- Surveys: More than 200 past attendees and long time supporterse shared their thoughts about what makes this event special and what they wanted for its future.
- Focus Groups: We hosted conversations with women (and men!) across different roles and ranks in policing to gather stories, insights, and aspirations.
- Design Partnership: Working with a professional designer, we translated those ideas into a name and visual identity that reflect the energy, pride, and purpose of this community.
Every step of the way, your voices shaped the outcome. Rise is a true reflection of the people it serves.
"I will always hold my WLLE memories dear in my heart and never forget there are so many more of us when I sometimes feel so small within my own department. We are mightier than just me. I have a sisterhood behind me, and that means a lot."
Our Mission
At Rise, we empower and inspire women in policing with purpose-driven opportunities for connection, education and community.
Connection — building lasting relationships and networks
Education — learning from leaders and each other
Community — celebrating and uplifting one another
"This is one of the best leadership, personal, and personnel development training events I have attended, that is inclusive of all peace officers and professional staff regardless of rank or experience levels."
What’s Ahead
The rebrand is just the beginning. Whether you’ve been with us from the start or are just discovering this conference, Rise will continue to be a place where:
- Ideas are exchanged and explored
- Leaders are challenged, inspired, and lifted up
- The future of policing is shaped through learning and collaboration
Stay tuned for updates on next year’s Rise conference.